Wednesday, 26 March 2014

Facts about Android Every Business should be Aware of

According to a number of recent reports, Android continues to storm the smartphone market across the world. During Q4 2013, the market share of the mobile operating system climbed in every major market. The rapidly growing popularity and market share of the mobile platform will encourage many businesses to invest in Android application development. But each business must know a number of important facts about Android to take more realistic reports.

Important Facts about Android Every Business Should Know

The OS was not Originally Google’s Idea

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Nowadays, Android is popularly referred across the world as Google’s OS. But the hugely popular mobile operating system was the brainchild of Andy Rubin. Rubin founded Android Inc in October 2013 with the intention of providing an innovative mobile operating system to users. The company was acquired by Google in 2005. After acquisition, the team led by Rubin developed a new mobile operating system based on Linux kernel. Google was responsible for marketing the platform to handset makers and mobile carriers.

Latest Update

The beta version of Android was released on 5th November 2007. Since its inception, Google has released several versions of the OS including Android 1.5 Cupcake, Android 1.6 Donut, Android 2.0 Eclair, Android 2.2–2.2.3 Froyo, Android 2.3–2.3.2 Gingerbread, Android 3.0 Honeycomb, Android 4.0–4.0.2 Ice Cream Sandwich, Android 4.1 Jelly Bean, and Android 4.4 KitKat. The most recent version of the operating system is Android 4.4 KitKat that is developed with API level 19 support.

Number of Apps and Downloads

According to AppBrain.com, more than 1,184,000 Android apps are recently available at the Google Play Store. However, 21% of these applications are marked as low quality apps, whereas the remaining 79% are considered to be regular apps. The Google Play Store also has over 971,000 free apps, against more than 214,000 paid apps. The download number of the free apps also exceeds that of paid apps by a substantial margin.

Android Applications

The Android apps and games also contribute towards the growing popularity of the OS. As many reports have highlighted, 4 out of 5 people access Facebook for Android. The Instagram app for Android also got over six millions downloads just in six days of its release. However, 25% of the apps available at the Google Play Store accesses users’ personal information. Google Maps and Google Translator apps are also used by millions of users on a daily basis for both personal and professional purposes.

Provides Loads of Options to Customize Smartphones

In comparison to other mobile operating systems, Android provides more customization options to users. Each user has option to choose from loads of themes and wallpapers without paying any charges. Some users even love to apply iOS and Windows Phone themes on their Android devices. Unlike iOS, Android allows users to share content through any installed app with sharing capabilities. At the same time, the users also have options to replace the default Android keypad with any third-party alternatives.

Not the First Choice of Many Application Developers

Despite being hugely popular among users and handset makers, Android is not the first choice of mobile application developers. Each app developer wants to target the mobile operating system that gets higher ROI. Many reports have highlighted that Android is more popular among men due to its apps and functionality. But most people prefer using free apps. Also, the number of free apps at the Google Play Store exceeds the number of paid apps by a large margin. That is why; mobile app developers prefer building iOS apps to get more revenue and returns.

Despite its consistently growing popularity across major markets, Android is, nowadays, coming under real pressure. Businesses have been developing Android applications in order to lure the huge Android customer base. But, the market share of the platform is expected to be impacted due to the emergence of new mobile operating systems during next few months. So Google’s OS must be updated more frequently to retain its huge popularity and market share.

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